Two Things I Learned Today

My husband and I like to spend time at Celcius, a temporary winter restaurant at Bryant Park and watch the ice skaters from our table on the second level. This weekend, my husband ordered a lovely drink that made me catch the server and switch out my wine. This drink, I learned contains maple-flavored bourbon. Ever heard of that? I hadn't either, it's brand new.

I was pretty excited about having found a new spirit to serve during the holidays that would appeal to my girlfriends. So, I looked online to learn that I had been manipulated very nicely.

A November 1st Bloomberg News article in the business section entitled, "In the Bourbon Business, Maple is the New Brown" states:

The sweetened varieties are truly succeeding at luring women, according to Beam Chief Executive Matthew Shattock. “We think females are now participating in flavored bourbon at twice the rate they are in the unflavored bourbon,” he said in a conference call today. (“Participating,” we assume, means “drinking.”)

So, two things: If it's new, you will run across it in New York, and second, to get women to buy it, sugar will have been added.

Bloomberg News Business Article.